Logo Design Brief

Hello there! You've been navigated to this page because we're about to work together on a logo project - AWESOME! Before I begin, I have a few questions about your logo that will help me get a better sense of direction. The following form will take about 5 minutes.

At the end, you'll see I also request about 5-10 images on a Pinterest board or shared in an email of logos that you love, emulate the style you want, or has components (either fonts or colors) that you love.

A sample Pinterest board can be found here.


Please complete the form below

Name *
This can include any sub brands, whether there's a storefront, and anything you'd like to tell me about!
What is the exact logo name? For example: "Rocky Heights Store." Oftentimes this does differ from the business name if the logo is for an event or sub-brand.
Is there a tagline to be included? For example: "Rocky Heights Store: A Step Above the Rest"
When will you first need this logo? "ASAP" doesn't exist - so let's work together to figure out a timeline! *
When will you first need this logo? "ASAP" doesn't exist - so let's work together to figure out a timeline!
Event? New site? Needing to print materials? Or because I made you pick a date?
Tell me a bit about your demographic - who is this logo for? For example, for "Rocky Heights Store" the demographic is active males / females 20 - 30 who love the outdoors.
Do we love color? Do we want black/white? Take a moment to type out a few colors that you like. This should also be evident in your mood board.
You've seen font-only logos. You've seen icons. You've seen illustrations. What do you envision?
Coke has the classic font-only script. Apple has...well...an apple. Some logos have watercolor or illustration. What does yours have in your mind?
Script? Clean lines? Black and white? Tell me what you like in the world of logo design, or what you like about your current logo.
Hate watercolor? Wish script never existed? Let it all out.
Let me know how you intend to use this logo so we can ensure the format works for all uses!
Do you like their logos? Want to stand out?
Take a moment and really tell me what you're seeking in a logo. This can be emotions you want it to convey, someone else's logo you really admire, or what you really hate about your existing logo.
Inspiration *
Alrighty - now go forth and hunt! I'd love to see 5-10 logos you would like to see as inspiration. This can be a Pinterest board, a collection of photos, etc. They don't all have to be related to your field - you can show me what inspires you in general. Fonts, colors, and more! Have fun!

After you submit, please note that I'll respond with an email asking for either a Pinterest board or mood board!